Copywriter Social & GenAI (m/f/d)
At cosnova, we believe in the power of creative expression to shape brands, connect communities and inspire self-expression. For our in-house creative studio, we are looking for a Copywriter (m/f/d) with a strong focus on social media, brand tonality and the intelligent use of generative AI.
The role combines hands-on social copywriting with strategic ownership of tone of voice and AI-supported copy workflows. It is positioned at a mid-to-senior level within the creative studio. You will help ensure that our brands speak authentically, creatively and consistently across languages, platforms and tools.
Fulfilling responsibilities. A team that inspires.
- You create platform-native social media copy in English and German for essence and Catrice, tailored to channels like Instagram, TikTok and YouTube
- You ensure a consistent, social-first brand tone of voice, with a strong feel for Gen Z language, beauty and lifestyle trends
- You manage multiple copy projects efficiently, balancing speed, creativity and quality
- You own and shape the use of generative AI in social copywriting, defining quality standards and editorial guidelines
- You evaluate and refine AI-generated content and share best practices across teams
- You stay on top of social, language and AI trends and proactively inspire creative and marketing teams
You bring the skills. we give you the space.
- Several years of experience as a copywriter, ideally with a strong focus on social media
- Excellent written skills in both English and German (near-native level)
- Proven ability to write original, culturally fluent copy in both language
- Strong understanding of brand tonality and social-first language
- Practical experience with generative AI tools for copywriting, combined with a strong interest in exploring and developing their use further
- High sensitivity for language, nuance and cultural context
- Creative, curious and open to experimentation
- Collaborative and confident in sharing expertise
- Nice to have: Experience in beauty, cosmetics, fashion or lifestyle brands and in fast-paced, high-volume content environments
Exciting work. Benefits that matter.
- For your rest: in addition to 30 vacation days per year, you will receive four weeks of paid special leave (sabbatical) in your seventh year with the company.
- For your future: take advantage of our cosnovAcademy with its wide range of training opportunities.
- For your office life: look forward to a modern, stylish workplace, free lunch on Mondays and Fridays, and complimentary underground parking.
- For every stage of life: company pension plan, in-house gym, job ticket, subsidy for childcare costs, and many team events.
We look forward to receiving your complete job application in English or German. Your contact person for this vacancy is Louisa Stillger (Organizational Development & HR Manager, +49 6196 76156 1064).
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