Digital Marketing Manager INDIA (m/f/d)
- Work experience
- Marketing / Communication / Editing
- Marketing, Communication, PR
- Published: 22.08.2025
Join our international team with over 800 employees and help shaping our success story!
Your job:
Strategic Brand Building
- Define and execute digital first brand launch strategies that position our brand distinctively in a saturated beauty market.
- Ensure all brand activities are consistent with global frameworks while adapted to local consumer behaviors and cultural nuances.
- Identify opportunities to differentiate our brand from competitors and build long-term brand equity.
Distributor Collaboration & Influence
- Act as the primary brand marketing counterpart to the local distributor group.
Align on annual marketing calendars, activation priorities, and budgets — ensuring global and regional brand priorities are executed consistently. - Provide consulting, guidance, and steering for the distributor’s marketing operations, balancing influence with collaboration.
- Develop and execute regional campaigns considering regional needs and relevant touchpoints.
- Plan and execute regional shoots for regional campaigns.
Operational Execution
- Drive end-to-end execution of multi-channel campaigns (Social Media, Influencer Marketing, Paid Media, POS).
- Manage agencies, creators, and platform partners alongside distributors, ensuring innovation and quality.
- Track KPIs and budgets, ensuring accountability and performance optimization across all channels.
- Localize and adapt global content, tools, and strategies for cultural relevance and maximum impact.
- Oversee reporting dashboards, KPIs, and budget tracking across all marketing disciplines.
Market Development & Insights
- Analyze market trends, consumer behavior, and competitor activity to inform positioning and campaign design.
- Feed regional insights and learnings into global frameworks and best practice sharing.
Pilot new tools, formats, and AI-driven solutions to accelerate growth.
Your profile:
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of experience in brand and digital marketing, ideally with beauty, FMCG, or lifestyle brands.
- Proven track record in brand launches and navigating challenging, saturated markets.
- Experience working with distributor-led business models: influencing, aligning, and co-executing.
- Strong balance of strategic thinking and operational ownership.
- Excellent cross-functional collaboration skills; strong cultural fluency in India.
- Fluent English.
We offer:
- Attractive working environment: Challenging tasks with a lot of creative freedom in a stylish office.
- Team: Kind, motivated colleagues, for whom the idea of teamwork is principal.
- Family business: Owner-managed, acting sustainably, and always at eye level from interns to management.
- Flexibility: Through mobile working and flexible working hours.
- Prospects: Whether onboarding, continuous on-the-job training, job rotation, or internal/external further training measures - everything is possible.
- The classics: 30 days' holiday as well as a freshly prepared lunch, fruit, coffee variety, as well as tea and cold drinks.
- Benefits, benefits, benefits: Company pension scheme, in-house gym, JobTicket, subsidy for childcare costs, and always reasons to celebrate together. Our list is long, so there is bound to be something for you. You can find all our benefits here: www.cosnova.com/en/karriere
- Salvatore Perri
- Team Lead HR International
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