Digital Marketing Manager INDIA (m/f/d)
- Work experience
- Marketing / Communication / Editing
- Marketing, Communication, PR
- Published: 2025-08-22
cosnova? The name might be new to you – but you certainly know our brands essence and Catrice: they are available in more then 90 countries and together generate annual sales of around 1 billion euros. Today, we rank among the Top 10 in colour cosmetics – thanks to our 900+ dedicated employees worldwide. With passion and creativity, they continue to write our success story every day.
Start your own chapter with us – bring your ideas and skills to an working environment shaped and supported by the values of a family-owned company.
Fulfilling responsibilities. A team that inspires.
Strategic Brand Building
- Define and execute digital first brand launch strategies that position our brand distinctively in a saturated beauty market.
- Ensure all brand activities are consistent with global frameworks while adapted to local consumer behaviors and cultural nuances.
- Identify opportunities to differentiate our brand from competitors and build long-term brand equity.
Distributor Collaboration & Influence
- Act as the primary brand marketing counterpart to the local distributor group.
Align on annual marketing calendars, activation priorities, and budgets — ensuring global and regional brand priorities are executed consistently. - Provide consulting, guidance, and steering for the distributor’s marketing operations, balancing influence with collaboration.
- Develop and execute regional campaigns considering regional needs and relevant touchpoints.
- Plan and execute regional shoots for regional campaigns.
Operational Execution
- Drive end-to-end execution of multi-channel campaigns (Social Media, Influencer Marketing, Paid Media, POS).
- Manage agencies, creators, and platform partners alongside distributors, ensuring innovation and quality.
- Track KPIs and budgets, ensuring accountability and performance optimization across all channels.
- Localize and adapt global content, tools, and strategies for cultural relevance and maximum impact.
- Oversee reporting dashboards, KPIs, and budget tracking across all marketing disciplines.
Market Development & Insights
- Analyze market trends, consumer behavior, and competitor activity to inform positioning and campaign design.
- Feed regional insights and learnings into global frameworks and best practice sharing.
Pilot new tools, formats, and AI-driven solutions to accelerate growth.
You bring the skills. We give you the space.
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of experience in brand and digital marketing, ideally with beauty, FMCG, or lifestyle brands.
- Proven track record in brand launches and navigating challenging, saturated markets.
- Experience working with distributor-led business models: influencing, aligning, and co-executing.
- Strong balance of strategic thinking and operational ownership.
- Excellent cross-functional collaboration skills; strong cultural fluency in India.
- Fluent English.
Exciting work. Benefits that matter.
Fresh fruit, coffee, tea, cold drinks and a great cafeteria are standard – just a small taste of our bigger benefits.
- For your rest: in addition to 30 vacation days per year, you will receive after seven years four weeks of paid special leave (sabbatical).
- For your future: take advantage of our cosnovAcademy with its wide range of training opportunities.
- For your office life: look forward to a modern, stylish workplace, free lunch on Mondays and Fridays, and complimentary underground parking.
- For every stage of life: company pension plan, in-house gym, job ticket, subsidy for childcare costs, and many team events.
This is just a few of our benefits. Check out the rest at: www.cosnova.com/en/career
- Salvatore Perri
- Team Lead HR International
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