Digital Marketing Manager (m/f/d)

1. Social Media  

• Develop and implement a regional social media strategy (including content strategy) aligned with brand and global social media objectives 
• Take full ownership of content planning, creation, and publishing across assigned regional social media channels, as well as analyzing and reporting channel performance
• Identify regional/local trends, platform developments, and audience insights to drive continuous improvement
• Manage the collaboration with external agencies, especially for Instagram and Snapchat execution
• Ensure active, engaging, and brand-consistent communication with the community

2. Influencer  

• Develop and own the regional influencer strategy in alignment with brand and global objectives, with the aim of strengthening brand awareness, cultural relevance, and commercial impact
• Identify and build long-term partnerships with creators, brand ambassadors, and opinion leaders who resonate with the regional audience – both within beauty and across locally relevant lifestyle niches
• Plan, execute, and evaluate influencer campaigns, send-outs, and events tailored to regional market dynamics. Ensure cultural resonance, brand fit, and innovative storytelling across all initiatives
• Drive a data-informed approach by defining success KPIs, tracking performance, and optimizing activities accordingly
• Conduct regular competitor and market analyses in the influencer space to identify emerging trends, creator partnerships, and strategic whitespace opportunities 
• Work cross-functionally with internal teams and external agencies to ensure influencer efforts are fully integrated into brand campaigns and performance initiatives 
• Manage budgets and external partners, while also providing guidance to junior team members when applicable  

3. Paid Media  

• Design and execute integrated 360° Paid and Retail Media strategies based on market trends, business goals, and consumer behavior. 
  Define campaign objectives, target audiences, media mix, and KPIs across the customer journey
• Translate marketing and brand strategies into actionable, full-funnel media activation plans
• Plan, implement, and monitor campaigns with digital and social focus across paid media platforms and channels
• Analyze media plans, provide feedback to agencies, and continuously optimize ongoing campaigns
• Drive performance-based decision-making using robust data analysis and reporting tools 
• Identify, test, and scale innovative touchpoints, digital formats, and emerging media opportunities in collaboration with external partners and marketplaces
• Take full budget ownership for assigned campaigns and countries
• Steer external agencies and media partners on a day-to-day basis
• Support capability building within the team and contribute to continuous knowledge sharing