Director Digital Brand and Community Experience (m/f/d)
- cosnova GmbH
- Limespark
- Fulltime
We will never stop making everyone feel more beautiful by providing cosmetics, innovation and variety with our brand essence and Catrice.
Join our international team with over 800 employees and help shaping our success story!
Join our international team with over 800 employees and help shaping our success story!
Role and mission:
In this exciting leadership position, based at our HQ in Sulzbach, the Director Digital Brand and Community Experience will play a key role to drive the change process to an experience driven digital marketing unit, leveraging essence / Catrice to deliver a best-in-class digital brand and community experience on all relevant touchpoints of the digital ecosystem: owned and earned - always maintaining a consumer first approach.
Due to the people and organisational leadership as well as close alignment with the cosnova board, an office presence of at least 2-3 days during the week is required.
Your role & responsibilities:
- In close collaboration with the CXO, the CMO and Marketing stakeholders develop, support and activate all relevant (brand) marketing experiences within the digital ecosystem focusing on awareness and engagement
- Define strategies and activation to expand our digital ecosystem and reach new audiences and new communities – helping to create global brand visibility
- Continue to develop our current Metaverse/Roblox experience further as well as our Twitch activations, making them internationally scalable and impactful
- Establish long-term relationships with Meta, Snap, TikTok, Google to test betas and create out-of-the-box and innovative experiences on the respective platforms
- Build a very creative, forward thinking and cutting-edge digital team that constantly explores new frontiers.
- Make sure the team is at the forefront on every relevant digital marketing development and technology.
- Strongly drive Gen_AI internally, give guidance and challenge current strategy and set up and help implement a strategic ambition within the (international) organization.
- Together with Innovation / Brands evaluate current and future set up of digital products and services
- Develop a network of external partners who help us expand our platform ecosystem, how to tap into new communities, audiences, how to creatively design new experiences
- Make sure the team is at the forefront on every relevant digital marketing development and technology.
- Strongly drive Gen_AI internally, give guidance and challenge current strategy and set up and help implement a strategic ambition within the (international) organization.
- Together with Innovation / Brands evaluate current and future set up of digital products and services
- Develop a network of external partners who help us expanding our platform ecosystem, how to tap into new communities, audiences, how to creatively design new experiences
Your profile:
- 10-15 years of experience in digital, digital marketing and/or brand experience, preferably in the beauty industry
- You have experience in the strategic conception, implementation, and management of digital projects, concepts, and initiatives
- You are familiar with new technologies (e.g., Gen_AI) and have a strong understanding of (innovative) digital products
- You are a leader by passion, having successfully led and developed teams, demonstrating a pronounced ability for "people leadership"
- You are characterized by entrepreneurial thinking and a great passion for making an impact, taking the company to the next level, with a high tolerance for uncertainties and rapid changes in direction
- English fluent, German is an advantage and a plus
We offer:
- Attractive working environment: Challenging tasks with a lot of creative freedom in a stylish office.
- Team: Kind, motivated colleagues, for whom the idea of teamwork is principal.
- Family business: Owner-managed, acting sustainably, and always at eye level from interns to management.
- Flexibility: Through mobile working and flexible working hours.
- Prospects: Whether onboarding, continuous on-the-job training, job rotation, or internal/external further training measures - everything is possible.
- The classics: 30 days' holiday as well as a freshly prepared lunch, fruit, coffee variety, as well as tea and cold drinks.
- Benefits, benefits, benefits: Company pension scheme, in-house gym, JobTicket, subsidy for childcare costs, and always reasons to celebrate together. Our list is long, so there is bound to be something for you. You can find all our benefits here: www.cosnova.com/en/karriere
We look forward to receiving your complete job application in English or German. Your contact person for this vacancy is
- Marc Trautmann
- Senior HR Manager
- +49 6196 76156 1060
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