Global Media Lead (m/f/d)
- cosnova GmbH
- Limespark
- Senior, very experienced
- Marketing, Communication, PR
Your Mission
As Global Media Lead, you are the senior subject matter expert responsible for designing, codifying and scaling our Global Media Operating System (GMOS).
You own the structural backbone of global media excellence – including frameworks, investment principles, KPI standards, incrementality systems and hub governance.
This role follows an expert track: influence is driven by depth of expertise and strategic authority rather than direct people management.
Fulfilling responsibilities. A team that inspires.
- Strategically evolve and scale the Global Media Operating System (GMOS) as the unified operating model across markets
- Define clear investment principles, channel roles and decision logic to ensure efficient budget allocation
- Own and develop a global KPI taxonomy including reporting standards and performance guardrails
- Design and govern incrementality testing frameworks to drive sustainable ROI improvement
- Systematically embed platform AI, creative AI and Causal AI into media standards and processes
- Develop a structured prioritization framework for AI use cases in close collaboration with MarTech/GenAI and AI Enablement
- Conduct structured media audits and QBRs to ensure quality and continuous improvement
- Identify, standardize and scale best practices across markets
- Define global governance standards, SLAs and escalation processes with agency partners
- Strengthen efficiency and clarity between global, hub and local layers
You bring the skills. we give you the space.
- 8–12+ years of experience in media strategy, media effectiveness or global media governance
- Proven track record of building scalable frameworks within complex international multi-market organizations
- Deep expertise in measurement, ROI methodologies, incrementality and data-driven decision making
- Strong analytical, structural and conceptual thinking skills
- Ability to translate complexity into clear, actionable standards
- High credibility with agencies, regional leads and senior stakeholders
- Comfortable influencing without formal authority
- AI-fluent, curious and forward-looking in emerging discovery ecosystems
- Strategic mindset combined with strong implementation orientation
Exciting work. Benefits that matter.
- For your rest: in addition to 30 vacation days per year, you will receive four weeks of paid special leave (sabbatical) in your seventh year with the company.
- For your future: take advantage of our cosnovAcademy with its wide range of training opportunities.
- For your office life: look forward to a modern, stylish workplace, free lunch on Mondays and Fridays, and complimentary underground parking.
- For every stage of life: company pension plan, in-house gym, job ticket, subsidy for childcare costs, and many team events.
We look forward to receiving your complete job application in English or German. Your contact person for this vacancy is Louisa Stillger (Organizational Development & HR Manager, +49 6196 76156 1064).
- Louisa Stillger
- Organizational Development & HR Manager
- +49 6196 76156 1064
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