(Senior) Marketing Automation & Orchestration Manager (m/f/d)
- cosnova GmbH
- Limespark
- Work experience
Your mission
As a Marketing Automation & Personalisation Manager, you design and manage automated marketing journeys and personalisation mechanisms across the entire consumer journey.
At the heart of our real-time orchestration layer, you ensure that marketing communication becomes more efficient, relevant, and data-driven – across all key touchpoints, including CRM, social, web, e-commerce, content, and paid media.
With a strong understanding of consumer journeys, data, and trigger logic, you independently define use cases, build journeys, and continuously optimize them. You work closely with MarTech, CRM, and Analytics to further scale automation and personalisation across our marketing ecosystem.
Fulfilling responsibilities. A team that inspires.
- Develop, implement, and continuously optimize automated, cross-channel customer journeys across the full lifecycle (e.g. welcome, activation, retention, winback)
- Define and evolve triggers, segments, logic, and use cases for personalised communication
- Collaborate closely with CRM, content, web, social, and paid media teams to ensure a consistent and personalised user experience
- Analyse relevant KPIs and run A/B tests to drive data-based optimisation of journeys and campaigns
- Build and scale automation processes, frameworks, and standards within the MarTech stack
- Align with MarTech Engineering and Analytics to support technical setups, integrations, and continuous improvements
You bring the skills. we give you the space.
- 2–5 years of experience in marketing automation, CRM, lifecycle marketing, or MarTech
- Hands-on experience with at least one automation platform (e.g. Braze, HubSpot, Salesforce, Bloomreach, Klaviyo)
- Strong understanding of consumer journeys, segmentation, data models, and trigger logic
- Experience with KPI tracking and testing (e.g. A/B testing)
- Analytical, structured, and solution-oriented way of working
- Ability to translate marketing and brand requirements into clear use cases
- Strong communication skills and a proactive, collaborative mindset
- Interest in learning and applying new tools and technologies
- Fluent in English; German is a plus
Exciting work. Benefits that matter.
- For your rest: in addition to 30 vacation days per year, you will receive four weeks of paid special leave (sabbatical) in your seventh year with the company.
- For your future: take advantage of our cosnovAcademy with its wide range of training opportunities.
- For your office life: look forward to a modern, stylish workplace, free lunch on Mondays and Fridays, and complimentary underground parking.
- For every stage of life: company pension plan, in-house gym, job ticket, subsidy for childcare costs, and many team events.
We look forward to receiving your complete job application in English or German. Your contact person for this vacancy is Louisa Stillger (Organizational Development & HR Manager, +49 6196 76156 1064).
- Louisa Stillger
- Organizational Development & HR Manager
- +49 6196 76156 1064
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